Dry January

My January, Not Dry January

I’m not doing Dry January.

I’m doing My January.

Not because I don’t care about my health—but because I do. Because I don’t want to start the year by shrinking my life, opting out, or putting myself on pause. I don’t want to give things up. I want to give something back to myself. I want to take things on. Conversations. Evenings. Connection. Presence.

January has always been framed as a month of denial. White knuckling it. Waiting it out. But for me, this year, January is about showing up—clear-headed, switched on, and still very much part of the world.

The alcohol illusion

Alcohol has long been sold to us as a kind of truth serum. “It helps me relax.” “It brings me out of my shell.” “It lets me be myself.”

The science tells a different story.

Alcohol works by disrupting the brain’s normal balance. It causes a spike in dopamine (that early buzz), messes with serotonin (hello beer goggles), and dulls the brain’s ability to regulate itself. That’s why confidence can tip into impulsivity, openness into oversharing, and connection into something that doesn’t quite feel like you the next day.

Alcohol does serve a need—it lowers inhibitions. But it does it bluntly, imprecisely, and often at a cost. Poor sleep. Foggy mornings. Emotional overshoot. The version of “you” that shows up isn’t necessarily the truest one—it’s just the loudest.

Why SENTIA fits My January

SENTIA fits My January because it doesn’t try to hijack the brain. It doesn’t chase spikes. It doesn’t blur the edges.

Instead, SENTIA is built around precision. It focuses on the brain’s natural calming system—GABA—which is what allows us to feel at ease, present, and socially comfortable without switching off our judgement or sense of self.

Where alcohol floods the system, SENTIA lays a foundation. It creates the conditions that let you come forward—calm, focused, connected—rather than pushing you somewhere artificial.

That’s why My January isn’t about opting out of social life. It’s about choosing a better way to be in it.

Different Strokes for Your Different Folks

SENTIA isn’t one thing. Because you aren’t either.

GABA Black – for focus, clarity, and switched-on evenings when you want to be sharp and present.

GABA Red – for unwinding, recovery, and deeper rest when the day is done and your body needs to downshift.

GABA Gold – for balance: social, calm, and composed, when you want ease without losing edge.

Still social. Still delicious.

Choosing My January doesn’t mean giving up the ritual, creativity, or pleasure of a great drink. SENTIA was designed to be mixed, explored, and enjoyed socially—whether that’s a simple highball, a quality aperitif, or something more expressive.

If part of being you is enjoying good drinks with good people, this is where to start.

My January is an investment

This isn’t about perfection. It’s not anti-alcohol. It’s pro-agency.

My January is about choosing presence over numbness. Connection over withdrawal. Precision over excess.

And right now, if you want to make that choice easier, we’ve put together bundle subscriptions across the SENTIA range. For a limited time, subscribing to a bundle gives you 20% off—forever.
View Bundles

Not a detox. Not a punishment.
Just a better way to begin.