Social without the setback for swim-bike-run athletes

Abraham Spring is a leading authority in triathlon strength and conditioning and recovery-first coaching. He founded Unbroken Triathlon Club in London to build durable athletes, where swim, bike, run sit alongside strength, breathwork, and sleep-friendly habits.

Why SENTIA x unbroken

Triathlon performance is won in training and protected by recovery. SENTIA Spirits offer a 0% ABV, caffeine free serve that keeps the grown-up social ritual without taxing tomorrow’s session.

“Our athletes push hard, then protect recovery. SENTIA lets us connect as a team and still show up sharp the next morning.”  Abraham Spring

How Abraham uses Sentia.

Training mornings: Black (focus cue).

25 ml over ice with soda or ginger. A calm, pre-session ritual with no alcohol and no caffeine for a clear head.

Deep work blocks: Black (lock-in).

25ml neat or with a splash of sparkling water. A small, deliberate signal to think clearly without spike and crash.

Night-time recovery: Red (down-shift).

25 ml over ice with tonic, cranberry, or water. Keeps the social feel, encourages the unwind, and respects sleep.

How Unbroken athletes will use it

Pre-briefs and club talks: Black.

When composed energy is the goal and stimulants are not, Black is the default pour before light activation or team meetings.

Post-session dinners and race-week evenings: Red.

After hard sets or during taper, Red supports an evening down-shift and a recovery-friendly routine. Effects are subjective. This is about ritual and environment.

Socials and partner events: both.

Black for a clean, on vibe. Red when the aim is unwind and connection.

The fit

Unbroken’s philosophy is train smart, recover strong. We balance structured S&C with calm, repeatable habits around sleep and stress. SENTIA aligns because it protects the morning after while 1 giving athletes a proper, adult serve in the evening. That is the partnership: community, connection, and consistency without the cost to tomorrow’s session